Lead to Revenue Calculator
Put in your leads per month, your close rate, and your average job value to see what your pipeline is actually worth, and how much a better close rate would add without spending a dollar more on leads.
Monthly revenue from your leads
$72,000
9 jobs a month ยท $864,000 a year
The close-rate lever
Closing 10 more of every 100 estimates (close rate +10 points) would add about $24,000 a month, or $288,000 a year, from the same leads.
Estimate only, from your own inputs. It assumes your average job value holds steady. Revenue is one number; profit depends on your costs.
Why this math matters
Most contractors think about leads and revenue as separate things. They are not. Revenue is just leads times close rate times average job. When you see it laid out, two things usually jump out: how much revenue is riding on your close rate, and how expensive a low close rate really is.
The close-rate lever
Say you get 30 leads a month, close 30 percent, and your average job is $8,000. That is 9 jobs and $72,000 a month. Lift your close rate to 40 percent and the same 30 leads become 12 jobs and $96,000, an extra $24,000 a month from leads you already have. That is why the fastest revenue gains for a lot of insulation companies come from follow up and sales, not from buying more leads. If you want to work out how many leads it takes to hit a revenue goal, use the marketing budget calculator.
Common questions
How do I turn leads into a revenue number?
Multiply your leads per month by your close rate to get jobs won, then multiply jobs by your average job value. That is your monthly revenue from leads. This calculator does it instantly and also shows your annual total.
How much is improving my close rate worth?
A lot, because it compounds on leads you already paid for. The calculator shows what closing 10 more of every 100 estimates (a 10-point close-rate gain) adds to your revenue each month and year, usually thousands, with no extra lead spend.
Is it better to get more leads or close more of them?
Both help, but closing more of your current leads is almost always cheaper than buying more. If your close rate is low, fixing follow up and your sales process is the higher-leverage move. If you already close well and have capacity, more leads is the play.
Where is your real bottleneck?
This shows the math. The Growth Score shows whether leads, close rate, follow up, or capacity is actually holding you back. Get yours in 3 minutes.
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