Privacy Policy

Last updated October 24, 2026

This is a plain-language summary of how we handle your information. It should be reviewed by an attorney before launch.

Who we are

Insulation Growth Score is operated by Plant Powered Marketing LLC, doing business as Spray Foam Genius Marketing ("we", "us"). It is a free tool that helps insulation contractors assess their business growth.

What we collect

• Assessment answers you provide about your business (for example marketing, sales, operations, reputation, and capacity). These are self-reported by you.
• Contact details you enter to see your results: your name, company, email, and phone number.
• Usage data about how the site is used (for example which pages you view, which buttons you click, and which assessment questions you reach), tied to a random identifier stored in your browser. We do not collect personal information before you choose to submit it. Once you submit your details, or open a link in an email we sent you, we connect this activity to your contact record (see "Cookies and local storage"). We never record what you type into a form before you submit it.

We do not ask for or collect Social Security numbers, banking information, or payment card numbers.

How we use your information

• To calculate and show your Growth Score, constraints, and recommendations.
• To send your results to you if you ask us to email them.
• To contact you about your results and about marketing services from Spray Foam Genius Marketing.
• To improve the tool using anonymous, aggregated usage data.

Who we share it with

Completed assessments, including your contact details and answers, are shared with Spray Foam Genius Marketing (the same operator) so our team can follow up. We use the following service providers to run the tool:

• Cloudflare: hosting, database, and bot protection (Turnstile).
• A CRM (GoHighLevel): to manage and follow up on leads.
• An email provider (Resend): to email your results when you request it.
• An AI provider (Anthropic): to write the narrative summary of your results from your assessment data. Your score is always calculated by our own logic, not by AI.

We do not sell your personal information.

Cookies and local storage

We save your assessment progress in your browser so a refresh does not lose it, and we store a random analytics identifier in your browser. Turnstile may set a token to confirm you are human.

When we are running advertising, we use the Meta (Facebook) Pixel to measure ad performance and reach people with relevant ads. It sets cookies and shares limited event data, such as page views and when an assessment is submitted, with Meta. You can control ad tracking through your browser and your Facebook ad settings.

We use a small script from our own system (engine.sprayfoamgeniusmarketing.com) to record which pages you view, which buttons you click, and whether you start or submit a form. It stores a random visitor identifier in a cookie for about 13 months and a session cookie that expires after 30 minutes of inactivity. If you come from a link in one of our emails or texts, or you submit your details, we link this activity to your contact record so we can send you information that is relevant to you and so our team can follow up at a useful time. We honor the Global Privacy Control signal: if your browser sends it, this script does not run.

Your choices

You can ask us to access or delete the information you submitted. Contact us using the details below.

Data location and security

Your information is stored using Cloudflare's infrastructure. We take reasonable steps to protect it, though no method of storage is completely secure.

Changes

We may update this policy. The "Last updated" date above shows the current version.

Contact

Questions about your privacy? Write to us by mail: