About Insulation Growth Score

Insulation Growth Score is a free tool that helps insulation and spray foam contractors see what is helping their business grow, what is holding it back, and what to focus on next. You answer a few questions about your business, and you get an honest read on where you stand, in about three minutes.

Who built this

This tool is built and operated by Plant Powered Marketing LLC, doing business as Spray Foam Genius Marketing. We are a marketing company that works with insulation and spray foam contractors across the country, so we have been inside a lot of these businesses: the ones that are busy and the ones that are stuck. We built the Growth Score to put that experience into a tool any contractor can use, whether or not they ever work with us.

We tell you that up front on purpose. In a small industry, people talk, and a tool that hides who is behind it does not deserve your trust. We would rather be clear: Spray Foam Genius Marketing benefits when some contractors decide they want help, but the assessment itself is built to be useful to everyone who takes it.

Why you can trust the result

• It is not a sales quiz. Your score and diagnosis come from a fixed set of rules based on your answers, not from whatever would sell you something. The tool will tell you plainly when more marketing is not your problem, because that is often the honest answer.
• The advice holds up without us. Every recommendation is something that is true whether you do it yourself, hire us, or hire someone else. If your biggest constraint is crew capacity, we will tell you to fix that first, not to buy more leads.
• We only verify what we can. The result is based on what you tell us about your business. We do not claim to have checked your books, your rankings, or your reviews.

How the Growth Score works

We look at the parts of your business that actually drive growth: your lead flow, how you show up on Google, how well you turn estimates into jobs, how you follow up, your reviews, your crew capacity, and your ability to staff the work. Each area gets a score, and together they make your overall Growth Score out of 100. Then the tool identifies the one constraint that is most worth fixing first and gives you a focused 90-day plan.

Who it is for

Owners of insulation and spray foam companies, from one-rig operators to multi-crew shops, who want a straight answer about where their next bit of growth will come from. It is free, and it always will be.