Built for insulation contractors
Is Your Insulation Business Actually Ready to Grow?
Take the 3-minute Insulation Growth Assessment and find out what's helping your company grow, what's holding it back, and where your biggest opportunity may be.
In about 3 minutes
What you'll learn about your business
A clear, honest read on where you stand and what to focus on next.
Find Your Growth Constraints
See which parts of your business may be limiting growth, ranked by impact.
See Your Category Scores
Understand how marketing, sales, operations, reputation, follow up, and capacity compare within your own business.
Get Your Action Plan
Receive personalized recommendations and a 90-day focus based on your answers.
Find Your Next Move
Understand where your attention could produce the greatest impact next.
How it works
Answer a few questions
About your marketing, sales, operations, reputation, and capacity. About 3 minutes.
We score your answers
We score each part of your business from what you tell us and combine them into your overall Growth Score.
Get your Growth Score
See your score, biggest constraints, revenue opportunity, and your recommended next step.
Questions contractors ask
What does the Insulation Growth Score measure?
It looks at the parts of your business that drive growth: your lead flow, how you show up on Google, how well you turn estimates into jobs, your follow up, your reviews, your crew capacity, and your ability to staff the work. You get a score out of 100 and the one thing most worth fixing first.
Is it really free?
Yes. The assessment and your results are free, and they always will be. You can take it as many times as you want.
Who is it for?
Owners of insulation and spray foam companies, from one-rig operators to multi-crew shops, who want a straight answer about where their next bit of growth will come from.
How long does it take?
About three minutes. It is one question at a time, and most of them are multiple choice.
Who built it?
The Insulation Growth Score is a free 100-point assessment that measures the six parts of an insulation contractor's business that drive growth: lead generation, Google visibility, sales, lead follow up, reviews and reputation, and growth capacity. It was created by Spencer Hart, founder of Spray Foam Genius Marketing. We tell you that up front. The assessment is built to be useful whether or not you ever work with us, and it will tell you plainly when more marketing is not your problem.
Do I have to talk to a salesperson?
No. You get your full results on screen and by email. A walkthrough with a growth specialist is offered, but it is optional.
See what's holding your insulation business back
Get your personalized Growth Score, your biggest growth constraints, and a clear next step.
Find Out My Growth Score